In my role as a digital designer, I have successfully spearheaded several digital advertising campaigns, leveraging a demand-side platform (DSP) service to optimize our reach and engagement. Each week I developed new campaign assets, producing over eight different aspect ratios to fit various ad placements seamlessly.  These ads were often integrated with our in-store and social media marketing efforts, creating a cohesive brand presence across multiple channels.

The results of these efforts were remarkable, as evidenced by the analytics from our Q4 2023 report. Our campaigns achieved a total of 2.9 million impressions and 4.7k clicks. Specifically, our vape and CBD campaigns outperformed industry benchmarks, with a click-through rate (CTR) of 0.16%.

Moreover, our post-click engagement metrics were impressive, with 1,074 total engagements of at least 15 seconds on our website. Our overall engagement rate stood at 22.46%. 

This portfolio highlights my ability to create effective, data-driven digital ads that not only meet but exceed industry standards, driving substantial engagement and results for the campaigns I design.