My responsibility was to create branding for our 2022 Black Friday marketing campaign. As part of this task, I designed the key poster art, digital marketing materials such as web banners and email blasts, motion graphics, digital displays and promotional items. Notably, we were able to produce custom cut and sew t-shirts that featured the iconic Xhale City branding for the first time. Our efforts successfully reached nearly 10,000 individuals and resulted in a 47% conversion rate.