For a careers collateral campaign for Xhale City, we began by working closely with our HR team and Operations managers to define the company’s goals, values, and DEI statements, ensuring the best representation of our image. I then developed a custom landing page wireframe mockup, which I transitioned to our website development team for implementation. I collaborated closely with the developers to ensure a seamless transformation from concept to functional design, preserving the integrity of the brand’s image. Partnering with our creative director, I optimized the hero employee image to fit precise aspect ratios and updated the shirt’s logo to the latest version for uniformity. Additionally, I produced various collateral materials for our 54 locations, including roll-up banners, posters, window decals, and flyers, to support the campaign and maintain alignment with our brand’s hiring objectives.