For our out-of-state festival booth materials, I created a comprehensive set of assets. Given that this event was outside our brick-and-mortar locations, we prioritized enhancing our online presence. I designed both 10×10 and 10×20 booth setups, along with banners and flyers featuring a clear CTA directing attendees to a dedicated landing page advertising our festival-specific products. We offered a special discount exclusively for festival attendees and incorporated multiple analytic touchpoints, from direct flyers to the website, to track user engagement. This included heatmaps to monitor website navigation and the frequency of code usage from outside the festival.