In my role as a marketing content designer, I was responsible for developing promotional materials for the 2023 Xhale City 420 sale. My approach began with extensive research into current trends into expressive typography and modern psychedelic designs. I created a range of engaging and visually appealing content, including video motion graphics, post-edited graphics, digital signage, web content, and promotional items. The results of the campaign were impressive, with over 4,900 views/click-throughs and an impressive 42% conversion rate. I was proud to have contributed to the campaign’s success and to have helped promote the Xhale City 420 sale through my design work.