Designed a logo and foundational brand identity for Verdant Arcana, a terrarium studio selling one-of-one living assemblages through Etsy, markets, and their own site.

The concept behind the brand is “Curiosities, Cultivated.” Each piece is part garden, part curiosity, part unfinished story, with a mandatory key, fern, and crystal worked into every terrarium. The brand needed to feel like an old Victorian library of oddities. Earthy tones, serif type, and a sense of mystery were all essential.

The logo went through five major rounds of revision to land on the final direction. I explored multiple shape concepts, including pyramid and oblong layouts, and deliberately avoided circular framing. The goal was something recognizable at small scale, so detail was simplified and kept to an outline style.

Deliverables included:

• Primary logo and wordmark
• Maker’s mark designed for a stamp or wax seal
• Color palette selection in green, gold, cream, walnut, and bronze
• A pocket style guide for reference
• Final files in PDF, PNG, and SVG

I also ran the design through online copyright and trademark checkers to confirm it was distinct from existing competitors across name, logo, and business class.

Verdant Arcana is now live on Etsy.